Sanders, Laura (2009) Numbers: Analysis of TV viewer habits sorts commercial bargains from lemons: Highest-rated shows may not always be best for advertisers. Science News, 176. 16 doi:10.1002/scin.5591760523
Reference Type | Journal (article/letter/editorial) | ||
---|---|---|---|
Title | Numbers: Analysis of TV viewer habits sorts commercial bargains from lemons: Highest-rated shows may not always be best for advertisers | ||
Journal | Science News | ||
Authors | Sanders, Laura | Author | |
Year | 2009 (October 9) | Volume | 176 |
Publisher | Wiley | ||
DOI | doi:10.1002/scin.5591760523Search in ResearchGate | ||
Generate Citation Formats | |||
Mindat Ref. ID | 9976558 | Long-form Identifier | mindat:1:5:9976558:5 |
GUID | 0 | ||
Full Reference | Sanders, Laura (2009) Numbers: Analysis of TV viewer habits sorts commercial bargains from lemons: Highest-rated shows may not always be best for advertisers. Science News, 176. 16 doi:10.1002/scin.5591760523 | ||
Plain Text | Sanders, Laura (2009) Numbers: Analysis of TV viewer habits sorts commercial bargains from lemons: Highest-rated shows may not always be best for advertisers. Science News, 176. 16 doi:10.1002/scin.5591760523 | ||
In | (2009) Science News Vol. 176. Wiley |
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